Are Laundry Detergent Commercials Still Sexist?

While working on copy for laundry detergent and watching dozens of commercials, it recently occurred to me what a transformation laundry detergent commercials have undergone.  In the likeable housewives era of the 1950s, women were portrayed as subservient and obedient. Today, while commercials aren’t necessarily set in the laundry room, the question is, are laundry… Continue reading Are Laundry Detergent Commercials Still Sexist?

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What is the Feminist Economy and Why Do We Need It?

I met gender expert and artist Shira Richter two months ago, interviewing her for this month’s InspHERation blog post. In our long and fascinating conversation, Shira mentioned her mentor, Marilyn Waring. I hadn’t previously heard of her. Marilyn Waring, Shira patiently explained, is a feminist economist, one of the mothers of the feminist economics. She… Continue reading What is the Feminist Economy and Why Do We Need It?

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Gender Segregation: How It’s Harming Women

Israel is a modern country based on modern values. But it is also a place where many believe that synagogue should inform state, where women-barring religious parties make up almost 11% of the Knesset, and where gender segregation is becoming increasingly pervasive.   We’re not going to blame religion. Yes, Jewish Law is patriarchal. But… Continue reading Gender Segregation: How It’s Harming Women

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Should We Stop Trying to Empower Women With “Cutesy” Titles?

Do cute titles like “SHE-EO” and momtrepreneur do more harm than good? I recently read a thoughtful article on Fast Company about “cutesy titles” like She-EO, girlboss and girlpower that harm women more than they empower them. I think the article is an important one because as women, it’s vital that we’re aware of the… Continue reading Should We Stop Trying to Empower Women With “Cutesy” Titles?

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5 Things that Haven’t Changed for Women in our Modern World

Sure, women have come a long way since the days that we weren’t allowed to vote, run marathons, or study in universities. But though it’s almost 2017, the road to gender equality is still long and very bumpy. The number of women in our modern world who are smart, talented and savvier than ever, have… Continue reading 5 Things that Haven’t Changed for Women in our Modern World

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