InspHERation: Joanna Shebson – Jerusalem’s FUN Expert
What is a FUN expert? Ask Joanna Shebson whose name has become synonymous with having FUN in Jerusalem, because that is precisely what she does to delight consumers, promote businesses…
Be Your Own Hero
A few weeks ago I reached out to women to write the post I called The Courage to Defy. The post, written after the terrible tragedy of Nahal Tzafit where…
How to Raise Prices with Confidence
This past week I got into quite a few discussions about pricing. Pricing is complicated. And even hard, because there are so many elements that go into pricing. Perhaps the…
The Courage to Defy
This blog post was written to honour the memory of Agam, Ilan, Ela, Romi, Gali, Shani, Adi, Yael, Maayan and Tzur who were taken from us too soon. This post…
5 Ways to Build Trust with Clients
Trust is a value in itself. It is the axis around which relationships are built and around which they crumble. Trust is vital to every relationship and it is an…
Israel is 70: Women’s Greatest Achievements
Israel is 70. There is so much to be proud of. We have come such a long way in a very short period of time. And yes, that is true…
Holocaust Remembrance: 8 Courageous Women
In Israel, today is Yom Hazikaron laShoah ve-laG’vurah - Holocaust & Heroism Memorial Day. Today we remember the six million Jews who perished in the Holocaust at the hands of…
Nitzan Waisberg – Restoring a Sense of Belonging
Nitzan Waisberg, design thinking specialist and former lecturer at the Institute of Design at Hasso Plattner Stanford University solves business challenges through design thinking. After returning to Israel she’s using…
TheMarker Conference 2018 – 70 Years of Israel’s Economy
On Monday March 19, 2018, TheMarker’s conference celebrated 70 years to the beginning of Israel’s economy. For all of Israel’s difficulties and complexities it has made astonishing progress. But where…
What We Can Learn About Branding From Savta Gamila
A couple of months ago, I met with the legendary Savta Gamila in the Gamila Secret factory situated in Israel’s Galilee. I left feeling privileged and inspired to have met…
The Best Tweets of International Women’s Day 2018
I don’t know about you, but I love Twitter. I love how fast it is. I love how insatiable the information is. I love how easy it is to connect…
5 Things Queen Esther Taught Me About Being a Successful Woman
Today is the Jewish holiday of Purim, everywhere in the world, except Jerusalem, where it will be Purim tomorrow. As you know, I love being inspired by amazing women, successful…
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