How We Sabotage Turning Our Business into a Successful Brand
Your brand is more than just your reputation; it is the emotional bond you have with your customers. This might sound far-fetched. But just think about how you feel about…
The Gems I Picked Up at the Jasmine Conference 2019
Last week, I attended my second Jasmine conference (here’s a link to my post about last year’s Jasmine conference). And though this year the conference was smaller and had less…
Takeaways from the Tel Aviv Women & Business Conference 2019
Last Wednesday, I attended the 4th Annual Tel Aviv Women & Business Conference 2019. This was my third conference. I find it important to attend conferences: important to learn about…
Tips to Handle Negotiations When the Other Side is More Powerful
Negotiating is not just for boardrooms. It is a necessary professional skill we must hone whether we’re an executive, entrepreneur, mom or consumer. We are constantly faced with situations where…
5 Tools & Tricks to Finding the Right Word
We all communicate using words. But as a copywriter, it’s my passion and my purpose to find the right words. What sets copywriters apart from other professions is that companies…
2018: My Year’s Worth of Books and Growth
I hope to always remember 2018 as a year of growth –– both personal and financial. Growth, happens at the juncture between experience, learning and understanding. Sometimes it entails getting…
Anat Saragusti – Journalist, Activist and Femininja
Anat Saragusti may have been the one to expose the Kav 300 affair, but that doesn’t mean that she’ll be remembered for it. And even so, Anat has built an…
5 questions to help you build your brand language
Brand language is the voice your brand uses to communicate. It is made up of words that convey images and ideas that deeply connect with what your brand represents.…
When Israeli Women Strike Against Domestic Violence
When Israeli women strike, it means they’ve finally put their foot down. This week, on Tuesday, December 6th, a women’s strike against domestic violence took place all across the country.…
Neta-Li Meiri – Managing Director of the 8200 Social Program
Neta-Li Meiri left a promising career as a litigator to pursue her inner voice and passion. Watching, helping and mentoring women (and men) build successful startups, she is convinced that…
3 Untapped Women’s Markets
By now it should be no secret that women buy, consume and make more spending decisions than men. In fact, what’s dubbed the female economy generates 150 billion dollars annually.…
Are Laundry Detergent Commercials Still Sexist?
While working on copy for laundry detergent and watching dozens of commercials, it recently occurred to me what a transformation laundry detergent commercials have undergone. In the likeable housewives era…