Your brand is more than just your reputation; it is the emotional bond you have with your customers. This might
Last week, I attended my second Jasmine conference (here’s a link to my post about last year’s Jasmine conference). And
Last Wednesday, I attended the 4th Annual Tel Aviv Women & Business Conference 2019. This was my third conference. I
Negotiating is not just for boardrooms. It is a necessary professional skill we must hone whether we’re an executive, entrepreneur,
We all communicate using words. But as a copywriter, it’s my passion and my purpose to find the right words.
I hope to always remember 2018 as a year of growth –– both personal and financial. Growth, happens at the
Anat Saragusti may have been the one to expose the Kav 300 affair, but that doesn’t mean that she’ll be
Brand language is the voice your brand uses to communicate. It is made up of words that convey images
When Israeli women strike, it means they’ve finally put their foot down. This week, on Tuesday, December 6th, a women’s
Neta-Li Meiri left a promising career as a litigator to pursue her inner voice and passion. Watching, helping and mentoring
By now it should be no secret that women buy, consume and make more spending decisions than men. In fact,
While working on copy for laundry detergent and watching dozens of commercials, it recently occurred to me what a transformation