What Every Business Owner Wishes They Knew About Women and Stress
It is of course no secret that women of every age and background experience stress. There seems to be a lack of time to get everything done, and blurred lines…
How We Sabotage Turning Our Business into a Successful Brand
Your brand is more than just your reputation; it is the emotional bond you have with your customers. This might sound far-fetched. But just think about how you feel about…
3 Untapped Women’s Markets
By now it should be no secret that women buy, consume and make more spending decisions than men. In fact, what’s dubbed the female economy generates 150 billion dollars annually.…
Why Telling Women’s Stories is More Important Than Ever
History. The word itself connotes male privilege and male entitlement to be the centre of the story. And if men are the centre, women are marginal; minor footnotes, if that.…
What We Can Learn About Branding From Savta Gamila
A couple of months ago, I met with the legendary Savta Gamila in the Gamila Secret factory situated in Israel’s Galilee. I left feeling privileged and inspired to have met…
Don’t Start a Business Blog. Do This Instead.
Not all businesses have a blog and not all businesses should have one if they won’t be able to keep up with its rigorous long-term demands. The demands of a business…
What is Womencentric Marketing and Why Is it Important?
What is womencentric marketing? Womencentric marketing is the marketing strategy that puts women at the front and centre of its campaigns. It is the recognition of women as a strong…
Is Making a Business Call Causing You Anxiety? Here’s What To Do
Personally, I find cold calling easy. Now it’s easy. Because I’ve flexed my cold calling muscles by making more than 1,000 phone calls to some of the biggest businesses in…
Cynical Use of Feminism or an Advertising Campaign That Inspires?
I originally set out to write a post about companies that do a really bad job marketing to women. I wanted to compile a list of companies whose marketing…
7 Best Advertising Campaigns That Inspire And Empower Women
The Rio Olympic Games 2016 have given us women-super-athletes that are pushing the limits and breaking more records and barriers than ever before. From Simone Biles and Simone Manuel…