The Transformative Power of Books: My Experience with “Skip the Line”
The effect to which books have an effect on our lives can be profound. If you think about it, a book is a person’s distilled knowledge and experience and for…
Selling to Big Companies by Jill Konrath
Selling to Big Companies by Jill Konrath is a book that will teach you what its title says. Jill Konrath is a speaker, author and thought leader in the sales strategies…
Just Ask a Woman: How Women Buy
As you know, I’m fascinated by the topic of marketing to women; that is understanding what women want, and how women buy, and then getting organizations to understand what they…
Made to Stick and the Stickiness of The Golden Girls
With Made to Stick, Chip Heath and Dan Heath wrote a brilliant book about communicating messages that are understood, remembered, and have long lasting impact to the point where they…
9 Things I Learned from Epic Content Marketing
I’m an avid reader. I’m usually reading 6 or 7 books simultaneously – a mix of traditional books, a Kindle book and an Audible book. But I digress. My point…
2018: My Year’s Worth of Books and Growth
I hope to always remember 2018 as a year of growth –– both personal and financial. Growth, happens at the juncture between experience, learning and understanding. Sometimes it entails getting…
The Books of My Life – 2015
“If you haven't done the reading, why expect to be treated as a professional?” - Seth Godin I read a ton. By a ton, I mean that I’m usually reading…