5 Tools & Tricks to Finding the Right Word
We all communicate using words. But as a copywriter, it’s my passion and my purpose to find the right words. What sets copywriters apart from other professions is that companies…
5 questions to help you build your brand language
Brand language is the voice your brand uses to communicate. It is made up of words that convey images and ideas that deeply connect with what your brand represents.…
5 DIY Copywriting Tips from the Greats
Copywriting is the skill of crafting persuasive messages that convince and convert. It is an extremely important skill - both for internal communication (such as newsletters) as well as external…
How to Write Product Descriptions that Sell: 3 Pro Tips
In case you haven’t noticed, stores are no longer just places to buy things; stores have become showrooms. The reason, is of course the internet and our ability to find…
Writing and Copywriting
Apparently I'm not original. Not all the time anyway. I just read an article I really enjoyed. It's called Six Authors Who Were Copywriters First. Nobody wants to be a…